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Path: digifix!not-for-mail From: Conrad_Geiger@NeXT.COM (Conrad Geiger) Newsgroups: comp.sys.next.announce Subject: NeXT Introduces the Object Channel Date: 18 Oct 1993 15:11:27 -0400 Organization: Next Announcements Lines: 87 Sender: sanguish@digifix.com Approved: sanguish@digifix.com Message-ID: <29upov$qo9@digifix.digifix.com> FOR IMMEDIATE RELEASE Contact: Karen Logsdon NeXT Computer, Inc. 415/780-3786 - or - Marilyn Kilinski Ketchum Public Relations 212/536-8865 NeXT INTRODUCES THE OBJECT CHANNEL With new program, customers and Systems Integrators gain competitive edge REDWOOD CITY, Calif. - October 18, 1993 - NeXT Computer, Inc. today introduced the Object Channel, a program designed specifically for Systems Integrators who want to gain a competitive edge and offer their customers the most advanced enterprise-wide, client/server systems and custom software solutions. Object Channel members will help customers solve business problems using NEXTSTEP, NeXT's object-oriented software. Members of the Object Channel will benefit from more rapid prototyping, code reuse from project to project, quicker turnaround on projects and fixed-price contracts at a lower cost which can lead to increased margins for their businesses. They also will have the advantage of joint selling with NeXT, as well as a dedicated Object Channel representative assigned to make them successful. "The Object Channel is a win-win situation for customers and Systems Integators because both realize the benefits of object-oriented software development using NEXTSTEP," said Bill Wesemann, vice president of North American sales at NeXT. "Customers benefit from decreased time-to-market of their custom applications and Systems Integrators benefit from reusable code and the ability to take on more projects and increase revenues." As part of the Object Channel, Systems Integrators will receive two copies of NEXTSTEP for Intel Processors and NEXTSTEP Developer and one free upgrade; one engineer scholarship to Object University; discounts for product resale, significant discounts for additional copies of NEXTSTEP and training; and one year free hotline support. For a limited time, those Systems Integrators who are interested in joining the Object Channel are invited to send one engineer to a two-day Object University class at no cost. Today, Systems Integrators are helping customers adopt open systems technology. According to Frank King, president of Pencom Software and member of the Object Channel, "The things we bring to the table are our expertise, our people, our brains that understand object-oriented technology, graphical user interfaces, client/server and relational databases. To us, these are a standard set of new technologies, but to companies that are facing transition, these are formidable new things. We're in the business to help people make the transition and we do it often with NEXTSTEP because it's the best way to do it." Object Channel part of NeXT's U.S. distribution strategy The Object Channel for Systems Integrators is part of NeXT's U.S. distribution strategy, which also includes a newly formed telesales team based in Redwood City, Calif., a direct sales force, master distributor Ingram Micro, original equipment manufacturers and value added resellers. NeXT Computer, Inc. NeXT develops and markets the award-winning NEXTSTEP object-oriented software for industry-standard computer architectures. Customers use NEXTSTEP to develop and deploy custom client/server applications, using both custom and shrink-wrapped software. Headquartered in Redwood City, California, and with offices throughout the world, NeXT serves customers requiring enterprise-wide, object-oriented productivity environments. # # # # NeXT, the NeXT logo and NEXTSTEP are registered trademarks of NeXT Computer, Inc. All other trademarks mentioned belong to their respective owners.
These are the contents of the former NiCE NeXT User Group NeXTSTEP/OpenStep software archive, currently hosted by Marcel Waldvogel and Netfuture.ch.